Our purpose
Meet the world’s healthcare needs.
About us
We began with a vision to improve access to healthcare for all Canadians by tapping into the available capacity of doctors and nurse practitioners. What started with the goal to reduce emergency room congestion has grown into a leading platform connecting patients to a diverse network of healthcare practitioners, helping millions of Canadians take control of their health.
Our impact
8 million
Canadians with access to Maple
3.2 million
visits to date
2,000+
healthcare practitioners
Our Story
In 2015, three leaders in their own fields founded Maple, driven by a need to care for others and a shared vision for a better healthcare system.
After years of practice, I started to notice the strains on our healthcare system. I imagined how technology could play a role in improving the sustainability of our system and people’s healthcare experiences across the country.
Our focus—our 4Ps
Patients, providers, partners, people
Our patients
We firmly believe healthcare should be available whenever and wherever you need it. And when you do access care, it should be timely, convenient, simple and secure. Because your health is a gift, and we’re here to help you make the most of it.
Our providers
We have Canada’s largest network of virtual healthcare providers, who, like us, see an opportunity to improve how care is delivered
We connect patients with a diverse network of doctors, nurse practitioners and specialists.
Our partners
We’re partners with thousands of corporate organizations who we share values with to bring timely care to as many Canadians as possible.
In the public sector, we use our technology to help hospitals, clinics and long-term care homes improve emergency department efficiency, as well as inpatient and outpatient care.
Our people
From our co-founders to our care providers, and every team from customer care to product development, we’re an organization that puts people first, giving them a platform to make a significant and positive impact on society.
Meet our leadership team
We have diverse backgrounds, in healthcare and across other industries, but one common mission — building a connected healthcare experience.
Dr. Brett Belchetz
Co-founder & Chief Executive Officer
Brett’s commitment to medicine and helping others fuelled the vision for Maple. He’s a practicing physician in Toronto and a former management consultant with McKinsey and Company.
Roxana Zaman
Co-founder & Chief Operating Officer
Roxana’s passion for creating unique and outstanding experiences keeps Maple true to its vision and commitments to our customers. Roxana is a well-versed P&L manager with broad-based experience in Canadian banking.
Stuart Starr
Co-founder & Chief Technology Officer
Stuart’s technical and design experience brought Maple to life. Under his leadership, Maple’s technology has evolved into a comprehensive healthcare delivery platform, while maintaining simplicity and dependability.
Marc Caltabiano
Chief Product Officer
Marc leads the product and design team at Maple. He has extensive product leadership experience and has held executive roles at TripAdvisor, Renaissance, an education technology company, and Reflektive, a human resources technology company. Marc holds an MBA from the Haas School of Business at the University of California, Berkeley.
Daniel Shearer
Chief Marketing Officer
Daniel Shearer believes creativity is the most powerful force in business and a tool to make the world a better place. As President of Cossette’s English Canadian operations, he led seven years of historic growth, digital transformation, and client success with brands like McDonald’s, Google, TD, Walmart, Indigo, and SickKids. Under his leadership, Cossette earned multiple Strategy Agency of the Year titles.
Amii Stephenson
Chief Commercial Officer
Amii leads the Business Development team at Maple, helping organizations improve healthcare accessibility in the workplace. She brings over 15 years of experience in SaaS, sales strategies, and growth. She holds an MBA from the DeGroote School of Business.
Carl Smith
Chief Financial Officer
Carl leads finance and accounting at Maple. He brings over 20 years of experience in acquisitions, capital markets, investor relations, and business operations. Carl was previously CFO at Converge Technology Solutions, a publicly traded Hybrid IT Solutions company, and CFO at Espial Group, a publicly traded software company on the TSX.
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