Daniel Shearer Appointed Chief Marketing Officer at Maple, Canada’s leading Virtual Care Provider, to Accelerate Growth

Toronto, January 27, 2025 – Maple, Canada’s leading virtual care provider, is pleased to announce the appointment of Daniel Shearer as Chief Marketing Officer. With a proven track record of driving transformational growth, building impactful brands and leading high-performing teams, Daniel joins Maple at a pivotal time as the organization addresses critical challenges in Canadian healthcare access and expands its impact in virtual care delivery from coast to coast.

“Canada’s healthcare system is at a tipping point, creating an unprecedented need to redefine how care is accessed and delivered,” said Brett Belchetz, CEO of Maple. “Daniel’s vision and ability to deliver impact at scale make him uniquely positioned to accelerate our continued leadership in virtual care. His expertise in transforming brands and driving growth will ensure Maple continues to lead the way in delivering meaningful improvements for the health of Canadians.”

Daniel brings over two decades of industry leadership building dynamic teams, creating brand-led movements, and delivering notable results for major organizations. Most recently as President of Cossette English Canada, he led the agency through an historic period of record growth and creativity, including being named Strategy Magazine’s Agency of the Year three times. Daniel also played a key role in the SickKids VS. campaign, helping the hospital surpass its ambitious $1.3 billion fundraising goal and setting a global benchmark for purpose-driven marketing in healthcare.

“Joining Maple at this point in its journey is an incredible opportunity to transform and ignite the Maple brand, and help shape the future of healthcare delivery in this country,” said Daniel Shearer, Chief Marketing Officer of Maple. “Maple’s obsession with leveraging the powerful intersection of technology and humanity to make healthcare more accessible resonates deeply with me – this was an opportunity I simply could not pass up. Creativity is a powerful driver of change, and I look forward to leveraging its potential to expand Maple’s impact, drive growth, and set a new standard for what virtual care can achieve for patients, providers, partners, and Canada’s healthcare system as a whole.”

Daniel is a passionate advocate for purpose-driven leadership and community impact. As Chair of the Board of Directors of The Bentway Conservancy, he helps foster innovative public spaces that bring people together and inspire creativity and community. His dedication to aligning business success with meaningful societal outcomes reflects the values that will guide his leadership at Maple.

As Chief Marketing Officer, Daniel will focus on driving Maple’s next phase of adoption across all customers, including consumers, businesses, and governments. Daniel will lead a team committed to strengthening Maple’s reputation as an industry leader in virtual care, ensuring that more Canadians have access to timely, innovative, and high-quality healthcare solutions.

Learn more about Maple here.

About Maple:

Maple’s virtual care platform addresses Canada’s healthcare challenges by providing convenient, high-quality care. Founded in 2015 by a Toronto ER physician, Maple offers 24/7 access to primary care providers and direct access to specialists for appointments. With over 5 million Canadians served, including all Nova Scotians through a provincially-funded virtual care program launched in November 2023 – the platform also offers proactive care screenings and connects patients to a network of 2,000 providers. Maple further provides custom solutions for employers and insurers. More information is available at getmaple.ca.

About Daniel Shearer:

Daniel Shearer believes creativity is the most powerful force in business and a tool to make the world a better place. As President of Cossette’s English Canadian operations, he led seven years of historic growth, digital transformation, and client success with brands like McDonald’s, Google, TD, Walmart, Indigo, and SickKids. Under his leadership, Cossette earned multiple Strategy Agency of the Year titles.

Previously General Manager at TAXI 2, Daniel rebuilt and grew the agency following a major client loss. A sought-after speaker on creativity, culture, and brand, he delivered a TED Talk in 2019. Daniel is Chair of The Board of The Bentway Conservancy, a Director of G Adventures, and a member of Young Presidents’ Organization (YPO).